Busey Bank has implemented DCS’ patented CardWizard software and FCP 20/20 flat card printers to instantly issue unembossed MasterCard debit cards in 12 banking locations throughout Illinois and Florida.
By issuing unembossed MasterCard debit cards, Busey Bank will have the ability to offer a variety of images that cardholders can personally select for their card background. Once the background is selected, DCS’ CardWizard software transfers all personalization data fully encrypted to the FCP 20/20 printer which quickly and securely prints color onto both sides of white blank card stock the personalized unembossed card.
Dianna Reinhart and Susan Thuney, senior vice presidents for Busey Bank, said: “We reviewed several vendors that offered instant issue solutions, however, we found that Dynamic Card Solutions had the best overall value-proposition and, being the leader in the instant card issuance market, we felt comfortable that our short- and long-term goals would be met.
“Being able to place a debit card in the hands of our customers immediately is a great value-add and a differentiator that has allowed Busey to remain a leader in our communities, giving us a competitive edge. In addition, we have reduced our costs for expediting cards, as customers can receive cards right away in emergency situations.
“College students typically prefer debit cards to checks, which has allowed our instant issue program to be very successful with our campus locations. Our cardholders love being able to receive their card immediately and are pleasantly surprised by the fact that they have an active card when they walk out of the door.”
Dynamic Card Solutions (DCS) is a provider of instant issuance and PIN selection solutions for banks, credit unions and retailers that issue magnetic stripe, EMV and contactless cards.
