With offices in London and Berlin, MackayWilliams works with asset managers to offer extensive European market analysis, consultancy services and access to the views and demands of Europe’s major distributors and fund selectors.
MackayWilliams offers proprietary sentiment and brand data from more than 1,000 annual fund buyer interviews through its Fund Buyer Focus solution.
The firm also provides market research and trend analysis through subscription services through Fund Radar and Fund Brand 50 solutions.
The deal allows to integrate Broadridge’s fund data and analytics solutions with MackayWilliams’ insight into European mutual fund trends, brand perceptions and fund selector behavior, providing clients with more knowledge about retail and institutional markets across regions.
Combined with Broadridge’s Global Market Intelligence analytics platform, clients can access a fully integrated fund distribution intelligence solution, offering more insights of the European and cross-border fund market.
Global Market Intelligence analytics platform analyzes more than 82,000 mutual funds and ETFs across the globe.
Earlier, Broadridge also acquired certain assets of the Thomson Reuters Lipper Fiduciary Services and Competitive Intelligence businesses, institutional data and analytics provider Spence Johnson that tracks over $22 trillion of institutional assets, as well as Morningstar’s fund board 15(c) advisory business.
Broadridge asset management data and analytics head Dan Cwenar said: “The acquisition of MackayWilliams complements our existing global asset management intelligence offerings.
“The firm’s team have developed a deep understanding of fund selectors’ buying behavior across European asset management hubs with extensive historical data and insights to draw on in each region.”
In May this year, Broadridge acquired reland-based regulatory, marketing and sales solutions service provider, FundAssist, for an undisclosed sum.
Based in Dublin, FundAssist offers specialist support services focusing on financial reporting, key information documents (UCITS KIID & PRIIPs KID), factsheet, translation, data management, shareholders services support, as well as document and data dissemination.
