With the new startup, the firm is expanding its online mobile payments technology to cover e-commerce and retail point-of-sale payments as well as enable consumers to tracks their spending using the payments platform.
Users will get a Boku Account comprising of a branded mobile payments account, online and mobile access (Web, iPhone, Android, and HTML5).
The payments platform, which will be licensed to carriers, will be embedded on users’ mobile phones as well as through a pre-paid Mastercard credit-card, said Boku.
Business establishments can work with carriers to target subscribers with personalized deals and offers as well as access to loyalty programs, while users can pay through NFC or their pre-paid Mastercard, with an option to add money.
San Francisco-based BOKU reaches nearly 4 billion consumers worldwide, across 66 different countries with offices in Europe and Asia.
