The alliance will launch in UK and France, where BNP Paribas Leasing Solutions will engage directly with HP channel partners promoting financing alternatives for SMB.

HP Financial Services is HP’s leasing and lifecycle asset management services subsidiary, which offer a full range of financial services solutions.

HP Financial Services will continue to serve mid-market and enterprise customers directly.

BNP Paribas Leasing Solutions program manager in the UK Colin Burnes said many businesses don’t realize the benefits of an IT finance-based procurement strategy which can help maintain technology investment, even in the current environment. Their objective is to help HP channel partners grow revenues by sharing their financing expertise and helping them increase customer value.

BNP Paribas Leasing Solutions, a business equipment finance company, will offer innovative financial solutions and dedicated resources to HP channel partners.

These include local account management, online credit tools, finance training, documentation support and product specific promotions.