The programme allows individuals, small businesses and, in particular, the University of Alabama students, fans and alumni to choose from multiple images that can be emblazoned on Alabama Crimson Tide branded check cards.

Shelaghmichael Brown, senior executive vice president and head of retail banking at BBVA Compass, said: “Affinity programmes such as Bama Banking provide a powerful way for students, fans and alumni to put their support for collegiate programmes on display each and every day.”