VeriFone, the global provider of electronic payment solutions, has announced that BBVA Bancomer, a Mexico-based bank, has begun the deployment of the VeriFone MX ATM payment kiosk at drug store chains in Mexico.

BBVA Bancomer said it will expand the deployment in 2010 to represent 10% of its ATM network footprint, an investment of more than $10 million. A key feature of MX ATM is its ability to recycle cash deposits from individual consumers and retail receipts for cash withdrawals.

Reportedly, VeriFone’s MX ATM is a manageable payment and cash dispensing kiosk, intended for environments such as hotels, department stores, night clubs, and enterprises. Merchants can install VeriFone MX ATM to dispense and/or deposit cash, and provide a variety of value-added services including telco top-up, bill payment, money transfer, couponing, redemption, and reloading of prepaid cards.

Francisco Zago, director of innovation and development for BBVA Bancomer, said: “These new ATMs address the specific needs of the Mexican market. They allow the introduction of ATMs for lower-traffic locations and at the same time reduce the cost of cash management and cash transportation for the merchants.”

Fernando Lopez, senior vice president and general manager for VeriFone Latin America and the Caribbean, said: “Bancomer’s is using MX ATM to dramatically expand services to the unbanked and under-banked by locating payment kiosks in convenient retail outlets. MX ATM is purpose-built to ensure integrity of remote operations and can be customized to meet the specific needs of different organizations.”