BB&T’s three-phase rollout is expected to be completed in the first quarter of 2008. The services include two-way mobile messaging, mobile web access and mobile banking applications. Under the terms of the partnership, the companies will co-market and sell an enhanced, combined solution which integrates the ClairMail System’s mobile banking and payments platform and applications with mFoundry’s Spotlight client-based application.
The ClairMail/mFoundry solution will securely and cost-effectively integrate with BB&T’s systems of record and enable a broad set of 2-way services, including account management, fraud mitigation, and no-hold customer service.
The ClairMail platform’s alerting engine will integrate with BB&T’s core systems to enable user-defined 2-way actionable alerts. BB&T customers will be empowered to set preferences for the type, frequency and threshold of alerts, and receive them in real-time. BB&T customers will be able to resolve issues using their mobile phone, such as to transfer funds in response to a low balance alert.
The ClairMail/mFoundry solution supports the triple play of all user interface types available for mobile banking and payments. Its Spotlight financial platform will give consumers access to full online banking functions with security on par with web banking best practices. The Spotlight mBanking application will enable consumers to check account balances, view transactions, transfer funds and locate branches or ATMs The joint solution offers speed to market, flexibility and customization, making it appealing to financial institutions of all sizes.
Barbara Duck, electronic delivery channels manager at BB&T, said: We selected the partnership between ClairMail and mFoundry because their cutting-edge approach allows BB&T to use the leading mobile messaging, mobile Web and application solutions with a single integration. We are passionate about providing our clients with better value through rational innovation in a highly profitable manner.
