The new loyalty scheme will be available to over eight million cardholders who will be able to earn rewards in shops, restaurants and online outlets, without having to do or pay anything to join. Moreover, Barclaycard has invited more than 30,000 retailers of all sizes to be partners in the scheme.
The scheme will utilise a new technology system and the chip within the credit card to be totally electronic, instant and incredibly intuitive to cardholders. Retailers who participate in Barclaycard Freedom will be able to offer rewards and relevant offers at their point of sale.
Barclaycard cardholders will automatically earn rewards, called ‘Reward Money’, when they use their Barclaycard at a participating retailer – 1% on most transactions alongside regular special promotions and giveaways.
The cardholders can choose to redeem some or all of their reward money towards that transaction or to continue to save up for a future purchase at another retailer within the scheme.
Sarah Newman, managing director of Barclaycard Freedom, said: “The breadth of Barclaycard Freedom offers customers the chance to earn Reward Money when they do their weekly shop, go out for a meal or shop online. Barclaycard Freedom offers our cardholders something for nothing on top of the benefits they already receive. It incorporates all of the best elements of other reward schemes and with no need to collect and save vouchers – the rewards will be in pounds and pence.”
“By offering the chance for small and medium retailers to join a scheme with major UK brands, Barclaycard Freedom is supporting the high street at a time of very difficult trading conditions.”
