The bank claims that the new tool will assist in its initiative to provide customized product bundles to meet customer needs, thus providing improved features and benefits for the bank’s customers.
Additionally, Zafin Labs’ solution facilitates the bank to streamline and improve processes so that bank staff can concentrate on delivering innovative and valuable products and services to customers.
Bank of the West retail strategy and delivery senior vice president Alexandra Roddy said the Zafin Labs’ solution will strengthen the bank’s ability to deliver customized products and services with relationship benefits for its customers.
"Their tools will help us expand our capabilities while reducing time to market, providing us with the ability to more rapidly and effectively identify and respond to the needs of our customers," Roddy added.
Zafin Labs CEO Al Karim Somji said, "Our solution enables financial institutions to drive a customer-focused business culture, allowing them to understand customers’ changing financial needs. Zafin Labs’ global experience in deploying tools to enable our clients to offer dynamic solutions is poised to deliver benefits for Bank of the West’s customers."
Having $62.4bn assets, Bank of the West is a subsidiary of BNP Paribas and provides a full range of personal, commercial, wealth management and international banking services through more than 700 retail and commercial banking locations in 19 Western and Midwestern states.
