JSC Bank of Georgia has launched American Express Card and American Express Gold Card in Georgia. JSC Bank said that the cards are designed to address the requirements of busy clients with demanding lifestyles through a range of benefits that are new to the Georgian market.
The benifits include automatic inclusion in American Express’ world-wide membership rewards programme that enables the card members to earn points that can be redeemed at a range of travel and retail partners as well as discounts in hotels and other merchants around the world.
Irakli Gilauri, CEO of Bank of Georgia, said: “Through cooperation with one of the most renowned brands in the world, Bank of Georgia brings an innovative product to the Georgian market, best matching the customer needs. The multi-year exclusive right for the issuance of the American Express gold card will increase Bank of Georgia’s competitive advantage in penetrating the mass affluent segment, a key component of our retail banking strategy in Georgia.”
Alex Furber, vice president of American Express, said: “The travel, lifestyle and financial needs of Georgian clients are becoming more and more demanding and the American Express credit cards are designed to meet these needs, whether consumers are shopping at home or traveling abroad.”
