Designed to improve pricing and customer analytics capabilities, the new technology can be tailored according to the requirements of specific market segments, which enables banks and insurance companies to achieve higher profitability and growth in competitive markets.
When integrated with advanced risk and demand modeling with real-time connectivity to core systems, the Earnix integrated customer analytics platform enables financial firms to optimize products and prices as per customers’ demand.
It will enable the Indian bank to optimize loan origination effectiveness, increase customer loyalty, and decrease loan prepayments due to refinancing with other institutions.
Axis Bank consumer lending & payments president Jairam Sridharan said that the new technology will enable the bank to increase customer insight and the effectiveness of banking operations.
Managing 1,947 domestic branches including extension counters and 11,245 ATMs across the country, the bank served 12 million retail customers across 1,263 cities and towns, as on 31 March 2013.
