Amplify Federal Credit Union (AFCU), a financial cooperative based in Austin, Texas, has selected Q2 software’s single platform for online banking, voice banking and mobile banking. AFCU has said that with Q2’s electronic banking platform, it can now execute on its business strategy and serve its members with the commercial functionality required in the growing market.
Pierre Cardenas, senior vice president of Retail, Amplify, said: We’ve built a reputation around embracing progressive ideas and we wanted to expand that center of innovation in order to capture the new generation and also serve the current membership. People are often surprised by the features Amplify offers once they realize we are a credit union.
Many credit unions get caught up in attracting Gen Y and forget about their current members, there must be a two-pronged approach; acquisition and retention. We looked for a solution that embodied this holistic approach to electronic banking and chose a partner that was innovative and less traditional. We’re going to redefine our organization in the spring, and Q2 is behind the replication of Amplify’s face-to-face member experience onto the web,” he added.
Matt Flake, president of Q2 Software, said: Our mission is to strengthen local economies, businesses and customers by helping to build strong and vital financial institutions that serve local communities all across the US These institutions need access to the best solutions and technology available in order to accomplish this. By selecting Q2’s electronic banking platform, Amplify will be well positioned to compete with the country’s largest financial institutions.
Q2 Software provides financial institutions with electronic banking software and services.
