LoyaltyEdge provides services such as designing the rewards program to providing the redemption options and fulfillment to analyzing redemption patterns and behaviors to help inform future marketing strategies.
The new service will work with business partners to understand their loyalty program needs and objectives, and identify which offerings best meet those objectives. Then, leveraging American Express’ network of partners, capabilities and customer insights, LoyaltyEdge will provide an individually tailored ‘plug and play’ solution for business partners.
Moreover, LoyaltyEdge can deliver a range of loyalty program services based on partner needs, including: customer insights, program design and execution, expanded loyalty and redemption options as well as fulfillment capabilities, customer service solutions, targeted and segmented marketing, and loyalty and cost management analytics.
Ralph Andretta, executive vice president of Cardmember services at American Express, said: “Through the launch of LoyaltyEdge, we are helping business partners build and manage customized rewards programs that will resonate with their customers and give them an edge over the competition in an increasingly challenging and competitive marketplace.”
