Initially, the new card program will comprise three consumer and five business card options, designed to provide customers with more alternatives that best meet their needs.
An array of rewards program will be offered to cardholders, including merchandise, gift cards and travel-related rewards, which will also support local Hawaii merchants. The bank said that the new consumer Visa cards will also feature photographs.
American Savings Bank marketing and business development executive vice president Tab Bowers said the decision to move from self-issued cards to working with First Bankcard is a strategic move that allows to meet its customers’ needs, while accelerating growth.
Managing a branch network of 57 offices across Hawaii, American Savings Bank delivers various financial products and services, including commercial and consumer banking, insurance and investments.
Operating as a unit of First National Bank of Omaha, First Bankcard serves over 500 financial organizations, co-brand and affinity partners nationwide.
