Under the two-year agreement, TD Aeroplan Credit Cardholders can now earn extra miles whenever they buy goods and services from merchants enrolled with Advantex. About 1,000 businesses throughout Canada, mainly in the restaurant, leisure and retail sectors, are currently Advantex partners.
Merchants will also benefit from the agreement with TD by gaining exposure to a large group of credit cardholders with above-average personal and household incomes.
Merchants already enrolled in Advantex’s existing programs will automatically participate in the TD program.
"The agreement with TD marks a big step forward for us and our partner merchants," said Kelly Ambrose, Advantex’s president and CEO. "We can now help businesses market their goods and services to cardholders of two of Canada’s largest and most respected financial institutions."
Mr. Ambrose added: "We are confident that future expansion of our merchant base, a rising volume of transactions and wider geographical coverage will translate into significant and sustainable growth in Advantex’s revenues and profitability.
Loyalty marketing is a multi-billion dollar business in North America. We are well positioned to gain a wider share of this market with our proprietary technology and outstanding partners."
