The women-only card offers increased spending limits over other cards, competitive balance transfers and flexible bill repayments at 72 bill payment locations. It also offers cardholders 24-hour auto assistance across the United Arab Emirates (UAE) and Oman in case of a car breakdown and Easy Insure, which allows all new motor, medical and other insurance policies to be paid at 0% interest in monthly installments.
The credit card also comes with a unique range of other benefits, discounts and offers across a selection of UAE shops and stores.
In addition, cardholders will also benefit from First Rewards, First Gulf Bank’s rewards incentive scheme, through which customers can redeem points accumulated on purchases at popular partner outlets and shopping malls in the UAE, including Paris Gallery, Abu Dhabi Mall, and Deira City Centre.
The introduction of the card is an attempt to cash in on women’s increasing spending power, targeting a consumer group that research has shown to be an underserved niche in the market, according to First Gulf Bank.
