Following completion of the merger, ABN Amro has become the second largest foreign bank in Pakistan, with total assets of PKR124 billion (E1.5 billion).
As the first acquisition under ABN Amro’s mid-market growth strategy in Asia, the re-branding of Prime is an historical moment for the bank, our staff and clients in Pakistan. This marks the integration of the complementary strengths of the two banks and our commitment to growing in Pakistan, said Jeroen Drost, ABN Amro’s CEO in Asia.
ABN Amro customers now have access to a national network that includes 71 ATMs and over 80 branches in 25 cities, in addition to call center facilities and an expanded range of products and services.
All Prime branches across the country now bear the green and yellow ABN Amro shield logo. A refurbishment program to align all ex-Prime branches with the bank’s global branding guidelines has also commenced. Refurbishment of all key branches will be completed by the end of 2007, with the remainder scheduled for completion in 2008.
