All 11-15 year olds need to do is credit the account each month with at least one payment of any amount. 16-18 year olds need to pay in at least GBP50 a month during the course of a month.
Until January 31, 2007 teenagers that open an Abbey account can double the amount of DRM-free music they download from selected EMI artists. Upon purchase of an album, they will have the option of getting hold of another digital album completely free.
Steve Shore, head of banking at Abbey, said: We think our youth account is the most attractive on the market. It has a high rate of interest with a realistic qualifying criteria and a great incentive. We know teenagers love to spend their money on music and the offer with EMI means that we can help them get more tunes with their cash.
Graeme Rogan, head of online sales at EMI Music UK, said: At EMI we are always looking to build brand partnerships which are able to deliver incremental revenue streams. The deal with Abbey gives their younger account customers access to EMI’s two-for-one-download offer, enabling them to download more music for their money. Our aim is to encourage younger music fans to discover new artists and expand their music collections.
