Rebranding follows the unification of the Abbey, Alliance & Leicester and Bradford & Bingley brands in the UK under the Santander name, logo and colours, in 2010.
According to IFCfeed.com report, the Santander Private Banking brand name will appear on all literature and a new website, over the coming months.
The rebrand is in line with Santander’s policy of operating under the Group’s brand in all the markets in which it works.
IFCfeed.com quoted Abbey International managing director Colin Huelin as saying that Abbey is are delighted to announce their rebrand to Santander Private Banking and to be able to offer clients the full benefits that come from being part of one of the largest and most successful private banking groups in the world.
"These benefits include a highly personalized service for clients, dedicated access to private bankers who have access to investment and planning specialists globally, and an enhanced product range," Huelin said.
