SugarCRM - Making every customer relationship extraordinary

Conventional CRM solutions often don't deliver on their promises and very rarely build extraordinary customer relationships for three reasons:

1) Sales and support people find them too cumbersome to use
2) It's too difficult to adapt them to the needs of your individual business
3) They are too expensive to put in the hands of every customer-facing employee.

The result: companies spend a lot of money on solutions that are unable to deliver complete views of the customer, have low adoption rates and are not fit for purpose to truly enable extraordinary customer relationships.

The biggest asset banks have in winning and retaining their customers their reputation for trustworthiness and stability. Trust for new financial services does not occur at the speed of technology. So how do banks leverage the existing relationships they have with their customers?

A new reality for banking

To keep pace with the market they need to constantly evaluate whether their financial system can meet the technology and data security needs. Also, changing regulatory requirements require banks to be compliant in terms of protecting their customer's sensitive data. Banks can no longer afford to use legacy systems that are ill equipped to deal with modern day requirements.

Sugar is the industry's most highly customisable CRM platform based on open technologies. Only Sugar gives users the level of flexibility needed to truly create differentiated, winning customer experience strategies. Whether your software is deployed on site, in the cloud, or on-demand, Sugar offers the same level of functionality, customisation and integration with third party systems and tools.

You will be able to support extraordinary customer relationships knowing that Sugar will integrate with your existing systems and emerging technologies. Using Sugar, you will be able to accomplish the following:

• easily integrate with legacy core systems that no longer meet your requirements
• continue to support regulatory compliance by securing your customer data
• deploy your financial information on a software platform on premise or on the cloud
• easily integrate with third party data sources
• customise your application to improve user experience through a highly customisable platform based on open technologies
• seamlessly adapt to the needs of your business.

Building the customer-centric bank

Sugar is in a unique position to enable banks to integrate with their legacy data sources and create a business model that will protect and grow their existing customer base. With Sugar banks can build a scaleable platform that will easily integrate with the new financial software applications in the future. Rather than get left behind banks can now embrace innovation and use technology as a powerful enabler to improve customer experience and reduce cost. SugarCRM will help you to understand how to think of your business from the customers' point of view.

Also, designed with the individual in mind, Sugar offers the most innovative and intuitive user experience on the market. Using Sugar's modern and immersive interface, every customer-facing employee can effectively engage with customers benefitting from a consistent Sugar experience regardless of the access point or device used. Embedded collaboration tools help break down departmental silos and increase engagement and service levels. Best of all, Sugar provides contextual intelligence from internal and external data sources - all within a single dashboard - to drive more actionable insights for every user.

Industry leaders rely on Sugar

Gartner has rated SugarCRM a "visionary" three years in a row in their Magic Quadrant, and millions of people from companies large and small are turning from yesterday's CRM solutions to rely on Sugar to manage customer relationships. IBM is using Sugar in one of the largest CRM deployments in the world. Other industry leaders like Sennheiser, HTC, Sherwin Williams and Venetian Macau are too.