Chase says that its new card sets the standard for next-generation rewards programs as it allows cardmembers to change the types of rewards – cash and rewards points – they earn as their needs change, without ever leaving rewards behind.
While many rewards programs exist, most lock consumers into a rigid system of rules and limited redemption options. Chase Freedom breaks from this tradition by giving cardmembers the ability to seamlessly change between cash back and points, the company said.
Our cardmembers lead busy, dynamic lifestyles, said Carter Franke, chief marketing officer of Chase Card Services, the company’s credit card division. They told us they want more control and flexibility, and we’re meeting their needs by giving them the freedom to choose, the freedom to change and the freedom to earn more.
