SABB said that the program offers mass affluent customers with special benefits regarding all banking and investment services in addition to international recognition that allow them access to various services offered by its foreign partner HSBC worldwide.
According to the bank, the launch of SABB advance is in line with the bank’s efforts to promote Islamic banking and to expand Shariah compliant products and solutions for retail, corporate, treasury and investment segments as well as Takaful insurance.
SABB Personal Financial Services general manager Majed Najam said this program is designed to satisfy customer’s hopes and desires to benefit from priority status and the global existence of the bank, as well, SABB also endeavors to provide excellence to a larger segment of its customers.
"SABB Advance respond to the needs of some customer segments specifically youth and small business owners particularly after the significant success achieved by SABB Premier," Majed said.
