The new program offers a variety of benefits to Citibank Ready Credit customers, such as accumulated reward points that can be redeemed in the form of a ‘credit cash-back’ and deposited to the customer’s Ready Credit account.
We have introduced this specific reward because our customers, based on research and feedback, like programs that provide immediate benefits, said Thiranee Thiragirayuta, vice president of Citibank Ready Credit. The Ready Credit reward (RCR) fits the bill because customers can earn reward points that can be accumulated and redeemed as a cash credit into their account.
Under the scheme, Ready Credit customers will receive reward points based on their monthly account spending. The points will expire 24 months after the year in which the spending occurred. Every year, customers can earn up to 50,000 reward points.
During the launch period, Ready Credit customers will be eligible for a special double-reward points promotion, based on spending between January 3, 2007 to March 31, 2007.
