The card also offers travelers the chance to accumulate air miles. For every 83 cents spent using the DBS altitude card, the customer will qualify for one KrisFlyer mile; the best air mile conversion rate on a credit card, which the company claims is three times better than what the market offers on average. Customers have the flexibility to choose from 38 international airlines across the networks of KrisFlyer, Star Alliance, Asia Miles and One World.

According to the managing director and head of DBS cards and unsecured loans, Raymond Ang, more and more people in Asia are traveling. Research conducted by the group revealed that the region has seen a 10% year-on-year growth from 2004 to 2006.

There’s a need in the market for the DBS altitude card as it caters to the aspirations and lifestyle needs of the growing number of jet-setting individuals. Designed with these frequent travelers in mind, we are extending the best mile conversion rate to them because we know they want to get to their next holiday destination in the shortest time possible. And because a lot of these customers fall under the growing affluent travel segment, we are offering them a slew of shopping and dining privileges, as well as our exclusive DBS altitude butler service, Mr Ang stated.

The DBS altitude butler service is available 24 hours a day, seven days a week, anywhere in the world and aims to serve the needs of cardholders. In addition, the American Express selects program offers cardholders privileges with more than 6,000 merchants across 54 countries in the travel, retail and food and beverage industries.