Having over 30 years of experience in institutional investment industry, Fred joined Citi in 2011 and prior to this, Fred was working global head of Plan Sponsor Sales at BNY ConvergEx.

Fred will lead the consultant relations team and will be responsible for coordinating and directing Citi’s relationships with a broad range of consulting firms that asset managers turn to for investment operations and servicing guidance.

Institutional, alternative and wealth managers find it daunting task to comply with regulatory requirements and deal with growing investor demand for transparency and greater competitive pressures and Citi initiative is one step towards the ease of the problem, claims Citi.

Citi securities and fund services North America head Bob Wallace said that investor clients were increasingly turning to consultancy and advisory firms to gain a competitive advantage and make informed business decisions in accounting, legal, compliance, and research.

"Consultants are influential and valuable resources in helping to shape our clients’ business strategies, and therefore they are essential to us as well," Wallace added.

Bailey will spearhead the North America group, which is part of a global coverage team that includes consultant relations support for Europe, Middle East and Africa.