The bank said that combining both DBS Treasures and recently launched DBS Private Bank, will allow customers to benefit from the convenience of everyday transactional banking, along with a high level of expertise and service.
DBS Bank added that the integration of all wealth management systems will also enable customers to access all consumer and private banking services via a single accesspoint.
In addition, Treasures Private Client customers will be able to access the DBS wealth management investment portfolio, an investment tool that enables clients to monitor, leverage and rebalance their portfolios on their own, or to mandate the bank to manage their assets within set guidelines.
DBS Treasures managing director and regional head Pearlyn Phau said that the DBS Treasures Private Client, as a new Asian wealth creator, has a unique set of needs that includes everyday banking and the desire to achieve greater returns with their existing wealth.
"With the Treasures Private Client platform, these clients will now be able to harness our Asian insights, an expanded suite of investment solutions, and the DBS Wealth Management Investment Portfolio to actively monitor and grow their wealth in a rising Asia."
The bank added it will also raise the bar on training and development by ensuring that all treasures private client relationship managers are certified under the recently launched private banking code of conduct.
Treasures Private Client was first made available to existing DBS clients earlier this month and will be officially launched in the second half of the year. It will be rolled out in phases across the region, starting with Singapore and Hong Kong.
