The program starts offering in Germany and will expand to France and Italy this summer and to Spain and Canada in the fall. The MoneyGram Rewards discount applies to transactions sent to any country. The program was earlier introduced in US, where the membership benefits include a personalized card for expediting money transfers, quarterly statements and the ability to manage their account and profile online.
In Canada and Europe, MoneyGram Rewards provides consumers a personalized membership card that can be used instead of paper forms for faster transactions, a five percent discount on all transactions and immediate notification when funds are collected by the recipient. These receive notices are initially available by e-mail and will be expanded to SMS text messaging on mobile phones later this summer.
Anthony Ryan, President and Chief Executive Officer of MoneyGram International, said: “We’re focused on aggressive growth as we extend MoneyGram Rewards to countries that dominate the send side of the global remittance market. Our low fees, member discounts and fast transactions attract first-time MoneyGram customers to the program and early results indicate these new customers are staying with our brand longer and transacting more often.”
“Members fill out fewer forms and are immediately notified when the recipient collects the funds. These features are proving to be critically important to our consumers. Soon, members can control their receive notices and direct them right to a cell phone, providing the fastest possible time between an agent transaction and knowledge that the funds are collected,” he added.
