Harewood Asset Management, an investment management company fully owned by French-based BNP Paribas, has launched Harewood Quant’ Guru Europe Equity fund, to meet investors’ expectations of long-term performance and transparency.

The bank said that this fund is based on ‘basics of equity investment’ with a strategy that focuses on the essentials of fundamental analysis and the method evaluates the strength of each company in addition to the attractiveness of its price. Bank said that it distances itself from equity strategies that use overly complex models.

The fund is based on profits and prospects of the company and the attraction of the share price. The fund uses selected financial ratios that are both relevant and complementary. Once these ratios have been defined, the strategy adheres to them and allocation is made in a quantitative and systematic way, thus avoiding any change in the investment philosophy. It says that the strategy selects the shares in a totally transparent and verifiable way. Furthermore, the components of the strategy’s portfolio are accessible at any time to the fund’s investors.