Saxo Bank, the online trading and investment specialist, launched a new office in Amsterdam to serve the growing and sophisticated Dutch private and institutional investment market. Reportedly, the Dutch office is the fourth new office for Saxo Bank in Europe and the Middle East this year.

Saxo Bank has claimed that it will offer private and institutional investors in the Netherlands a complete online trading, portfolio and Wealth Management package, including stocks, bonds, ETFs and a range of other investment options. The bank is also expected to actively pursue new partner business in the Netherlands, the so-called White Label Partnerships for licensed financial institutions that want a customised version of Saxo Bank’s online platform branded under the partner’s name.

Peter Comstock, who will co-head Saxo Bank Netherlands along with PJ Datema, said: “In today’s markets, investors are either forced to go it alone, or hand over complete control to their bank or asset manager. The Netherlands has a sizeable institutional and private investment landscape that we will focus extensively on. However, in the institutional market, trades are often made manually. We see this as a significant opportunity to offer institutions the chance to trade directly, efficiently and transparently.”

Kim Fournais and Lars Seier Christensen, co-founders and CEOs, said: “We believe it is increasingly important for clients to be informed and educated on the latest investment products and Comstock’s extensive private client experience, combined with Datema’s 18 years institutional and Forex experience, will allow Saxo to reach a wide community of Dutch investors. Our Amsterdam office will enable us to provide on-the-ground service to a wide community of Dutch investors as part of our well-rounded offering combining our award-winning online trading platform with strong investment expertise and advice.”