Associated Bank has launched a new service that will provide its business banking customers with additional protection from fraudulent attacks against live online banking sessions. OOBA, which stands for out-of-band authentication, has been touted as a solution to combat advanced types of fraud.

Associated Bank’s OOBA verifies the identity of the user by calling them on their landline or mobile phone and requiring the user to enter another personal identification number into their phone.

Todd Adler, associated senior vice president and director of treasury management at Associated Bank, said: “In today’s environment every customer has to be security conscious, we are pleased to offer a leading-edge solution that helps protect our business customers and their accounts. This convenient automated solution utilizes technology that our customers have in place and are comfortable using. ”