Emotional Assets Management & Research (EAMR), a London-based investment advisory boutique, has launched ‘the emotional assets fund’. The fund will invest in a diversified set of ‘emotional assets’ across some 15 sectors of the collectables market, from fine art and rare stamps to vintage jewellery and rare manuscripts.
The fund seeks to provide qualified investors with an opportunity to achieve long-term capital appreciation through investment in emotional assets. Its objective is to deliver a stable target growth rate of 15% per annum, with predictable volatility at the same time preserving capital. The Guernsey domiciled fund will employ no leverage and it will allow investors to benefit from a broad and diversified exposure to emotional assets.
Bernard Duffy, managing director at EAMR, said: “At a time when conventional investment wisdom is being challenged and investors are questioning the investment merits of a range of assets, emotional assets are emerging as a viable and mainstream asset class. EAMR sees a convergence occurring between the worlds of collecting and investing, the fund allowing investors to fully benefit from this convergence for the very first time.
“This is the perfect moment in the cycle to launch a fund investing in these tangible, real assets, huge swathes of wealth having been destroyed and lost in a wide range of paper assets since the onset of the credit crisis. Smart investors are looking to their emotional assets as safe havens and a long term store of value.”
Joe Truelove, head of business development for Kleinwort Benson in Guernsey, said: “We started working with EAMR about a year ago, and it was obvious to us at the very outset that we were working with something very exciting and totally unique. We know Mr. Duffy and the team have seen strong interest in the fund amongst prospective investors at this early stage and we are optimistic for a highly successful launch.”
