Chase Card Services, a division of JP Morgan Chase and British Airways, have unveiled an improved rewards program for the British Airways Visa Signature card.

The new program allows cardmembers to earn more miles for every dollar they spend. In addition, new cardmembers will receive a bonus 100,000 BA miles. This extended card proposition is managed by The Mileage, operators of British Airways BA miles rewards, in partnership with Chase Card Services.

Some of the benefits of the British Airways Visa Signature Card include an improved earn rate of 1.25 BA miles for every $1 spent and 2.5 BA miles for every $1 spent on British Airways travel and vacation packages.

Further, the new cardholders automatically become members of the British Airways executive club and can earn more BA miles through partners such as Avis, Marriott, Hilton and E-stores. They can also take advantage of great offers from British Airways and oneworld alliance partners such as AmericanAirlines.

Andrew Swaffield, managing director Mileage Company, operators of British Airways, BA Miles Rewards, said: “In this challenging economic climate it is more essential than ever to reward loyal customers. Now, with the enhanced British Airways Visa Signature Card, customers have the satisfaction of knowing that their every day spend is working much harder for them. In addition, customers get the opportunity to experience British Airways first-hand and travel further for less.”

Tony Glover, general manager at Chase Card Services, said: “Our customers told us they want more value from their credit cards and we believe this offer provides tremendous rewards for the dollars our cardmembers already spend. The timing of these enhancements is optimal for holiday spending.”