Forefront Advisory (Forefront), a trading and advisory firm for individuals, has launched a new trading and advisory platform. Forefront claimed that it provides instividuals with the opportunity to improve the efficiency of their trading activity, by moving away from home trading and into a more optimal professional environment.
Historically the benefits of an institutional trading platform making trade support and execution more efficient and profitable have only been available to traders at institutions such as investment banks and large funds. With the launch of Forefront, these resources are now available to Forefront Instividuals – individual traders trading on Forefront’s institutional platform.
The Forefront product provides traders with, institutional execution support utilizing leading edge technology with full 24 hour IT support, exclusive data-driven, proprietary equity research and analysis and custom options trading leveraging in-house strategists who provide intelligent and unique strategies.
The produst also provides access to institutional securities financing, established compliance and other full back-office use, in-house optimization strategies and fully staffed in house Merchant Banking and IB services.
Luis Marino, founding partner and president of Forefront, said: “To date, the benefits of an institutional trading platform have been available to traders at large institutions, with individual traders incurring significantly higher costs trading from home, foregoing the power and synergy of institutional resources, as well as the camaraderie and information exchange of the trading floor. We are delighted to bring these benefits to individual traders who are part of the Forefront Community.”
Brad Reifler, founding partner and CEO of Forefront, said: “As institutions reacted to the fall out of the financial market this past year, banks and hedge funds right-sized in response to the adverse market conditions. Many talented professionals chose to think entrepreneurially rather than re-entering the work force. These high net worth individuals were looking for ways to trade their own capital, and so we saw an opportunity.”
