Lokale Pengeinstitutter (The Association of Local Banks in Denmark) and MasterCard Europe have said that the member banks of the association will start migrating their combined portfolio of debit and ATM cards to Debit MasterCard cards in 2010.
With the new international usable Debit MasterCard, Danish consumers will have the choice of using a debit card like over 300m Europeans are already doing.
Jan Kondrup, director of Lokale Pengeinstitutter, said: “We are committed to addressing the evolving needs of our customers. The younger generation is used to travelling abroad and shopping for goods and services online. With Debit MasterCard, we will be offering our customers a state-of-the-art payment card that combines highest security with broad acceptance in Denmark and abroad, as well as on the Internet.”
Carlos Rodriguez, GM of MasterCard Europe in Nordic Region, said: “We are very pleased that the association has chosen MasterCard to upgrade its debit card portfolio. Our consumer research shows that the ‘New Consumer’ that has emerged from the economic crisis values control above everything else, while wanting his debit card to give him access to the best deals, be it in the shop next door or online.
“Our Debit MasterCard solution will equip the association’s customers with a modern financial management tool that caters to their key payment needs and makes their daily lives easier.”
