SkyPostal Networks, the Latin America-based private postal network, has entered into a co-marketing agreement with Garanti Bank, which represents American Express Cardmembers in Turkey, for its PuntoMio online shopping facilitator under the name GlobalShop. Under the agreement, GlobalShop allows Garanti Bank customers to shop at more than 1.7mn American retail stores, catalogs and websites from their home.
As part of the service, GlobalShop will provide customers with a Concierge Service assisting with personalized shopping, locating products and stores, as well as tailored advice. GlobalShop resolves other typical cross-border challenges such as knowing the total cost of a product including Customs charges and makes returning purchases trouble-free.
GlobalShop will offer the services to all Turkish American Express cardmembers through Garanti Bank, providing Garanti Bank with a SkyPostal-owned, custom website with American Express branding, for shopping using their American Express cards. Garanti Bank will provide marketing aimed at promoting GlobalShop’s services, using a combination of marketing channels including email promotions, inclusion in member benefits communications, statement mailings, co-branding and advertising.
AJ Hernandez, COO of SkyPostal, said: “We are looking forward to marketing our GlobalShop service to the largest and most prestigious bank in Turkey, Garanti Bank, as well as other American Express issuing banks throughout the world. This agreement fits perfectly with our strategy to expand GlobalShop beyond Latin American into other underserved regions with a high demand for US goods.”
Selin Billi, head of product and brand management at Garanti Bank, said: “With GlobalShop, we understand the value of a service that eliminates the challenges associated with cross border e-commerce. GlobalShop provides our loyal customers a tremendous tool that allows them to experience shopping without borders.”
Garanti Bank is a Turkey-based private bank. It offers integrated financial services through its 9 financial subsidiaries that include payment systems, pension, leasing, factoring, brokerage and asset management.
