Vesta Corporation, a provider of electronic payments, has launched a web reload service for NetSpend Corporation, a provider of card-based prepaid financial products to underbanked consumers. NetSpend cardholders can add up to $250 to their prepaid debit cards from any bank debit card. Vesta has said that unlike other online reload services, new funds are added in real-time to the cardholder’s account, making funds immediately available.

Vesta has claimed that gifting feature that allows a customer to invite friends and family to contribute to a prepaid account. Invitations are delivered by email and include a link to begin the reload process. If desired, contributors can set up an account to expedite future reloads, further simplifying these person-to-person payments.

Dan Henry, CEO of NetSpend, said: “NetSpend works to give our cardholders the products and tools to make managing their financial lives easy, convenient and secure. We turned to Vesta because of their reputation and track record. Vesta’s payments and transaction technology allowed NetSpend to quickly implement this new convenient and secure channel our cardholders can use to reload their cards.”

Doug Fieldhouse, president and CEO of Vesta, said: “As an innovator in value-added payments services, Vesta brings a unique perspective to evolving industry needs. Vesta plans to work with NetSpend to develop new products for the rapidly growing number of prepaid debit card customers.”