SG Private Banking, a global provider of wealth management services, has adopted the brand Societe Generale Private Banking with effect from January 1, 2010. The new brand enables the private bank to reaffirm its identity as part of Societe Generale Group and to leverage further on the group’s multi-service banking model.
The change provides Societe Generale Private Banking with the capacity to offer high net worth individuals the whole of the product expertise available in the group worldwide as part of its global yet personalised approach to the management of clients’ assets.
By adopting the Societe Generale Private Banking brand the business will be able to highlight both the visibility and the reputation of its private banking activities, targeting in particular the high net worth client segment.
The private bank will use the Societe Generale Private Banking brand worldwide, except for SG Hambros Bank, a part of Societe Generale Private Banking, which will provide its services under the name Societe Generale Private Banking Hambros in the UK, Gibraltar, Guernsey and Jersey, in addition to Bahrain and Canada, where its services will be offered under the Societe Generale Wealth Management brand.
