The new range of cards include vanilla offerings to the personal banking segment, in addition to variants like platinum debit card targeted at the priority banking segment, infinite debit card targeted at the private banking segment and a business banking debit card catering to the large SME segment.
The Emirates NBD Visa chip debit cards are like alternative to carrying cash. The debit cards can be used to pay for all day to day purchases and can be used to shop online or at any domestic or overseas merchant displaying the Visa logo at over 40,000 in the UAE and more than 24 million retail outlets worldwide.
The card can also be used to withdraw cash or make other transactions at more than 650 Emirates NBD ATMs as well as at over a million ATMs world wide. Unlike a credit card, funds are deducted directly from the cardholder’s account and there are no monthly bill or interest charges. The new chip debit card has both a magnetic stripe as well as chip functionality.
Jamal Bin Ghalaita, group deputy CEO of Emirates NBD, said: “This Visa chip debit card has been launched to offer cardholders a payment card with enhanced chip features, combining the convenience of a chip-enabled card with a greater level of security, thus falling in line with our strategy to combat fraud. Also we have segmented our customer base and have thereby targeted the right debit card product to the right customer segment.”
Kamran Siddiqi, general manager of GCC, Levant, Pakistan and Afghanistan at Visa, said: “Visa is delighted to partner with Emirates NBD and enable chip and pin technology on the new suite of debit cards. Chip and PIN technologies add an important security layer to transactions, bringing convenience, speed and peace of mind to cardholders and merchants alike. Emirates NBD now offers a full stable of Visa debit products, from HNW cards to business debit cards, enabling everyone to take advantage of the benefits that debit offers.”
