By providing a US and UK addresses and shipping services, Borderlinx allows GCC shoppers to make purchases from American and UK online retailers that only deliver within their home countries. In addition, Visa cardholders will benefit from free registration to the Borderlinx service, a 10% discount on international shipping and other benefits.

Kamran Siddiqi, general manager for GCC, Levant, Pakistan and Afghanistan at Visa, said: “Visa is delighted to partner with Borderlinx and provide GCC consumers with access to leading US and UK based retailers and the benefits of shopping without borders. Visa is committed to benefitting our cardholders through exclusive partnerships which offer cardholders new and exciting experiences.”

David Spottiswood, CEO of Borderlinx, said: “This agreement with Visa is significant in the development of cross border e-commerce, providing GCC consumers with an easy and cost effective way of accessing US and UK online retailers. Consumers in the GCC now have the opportunity to purchase goods and benefit from the exciting deals on offer, as well as enjoy access to products and brands not readily available in their home market.”