DundeeWealth expects to use an integrated approach by deploying Oracle CRM On Demand across all of its lines of business including investment management, capital markets and financial advisory as well as all relevant departments, such as sales, marketing, call centre, compliance and operations.
Moreover, Oracle CRM On Demand allows DundeeWealth to deploy applications quickly and effectively across all business units on a single platform.
The Oracle CRM On Demand technology is designed to give all users access to relevant customer information and details about each line of the business in real-time and from anywhere including a mobile device, potentially contributing to further sales growth. DundeeWealth expects to realize improved cost efficiencies and productivity through reduced maintenance and operations expenses and increased analytic tools for business intelligence.
DundeeWealth uses other Oracle software in its stack, including Oracle’s Siebel CRM and Oracle Database for the past five years.
To Anh Tran, senior vice president of business transformation and technology at DundeeWealth, said: “Oracle CRM On Demand enhances our existing Oracle platform, providing an integrated solution with incredible flexibility, mobility, agility and lowered total cost of ownership.
Using Oracle as a partner in the expansion of DundeeWealth’s CRM processes reinforces our client-centric approach to customer service and we believe it gives us a competitive advantage. As we begin our deployment, we are confident that Oracle is with us every step of the way.”
