The platform is web-based solution with portfolio management and trading tools, four investment options and simplified account administration integrates that integrates into existing open architecture technology.
According to the Advisor Group, the investment options on the platform include advisor managed portfolios, unified managed accounts, separately managed accounts, a series of model portfolios from leading strategists, including portfolios designed by Morningstar Associates, a registered investment advisor and wholly owned subsidiary of Morningstar.
The Advisor managed portfolio option allows an advisor to act as the portfolio manager for clients’ assets, where advisors can utilize a wide range of investments to design and implement customized portfolios for their clients and have access to modeling and trading tools that allow for easy execution, rebalancing and ongoing portfolio management.
Customizable performance reporting functions of the solution allow advisors to brand themselves, an key feature for hybrid advisors.
The platform also allows advisors to mix and match the four investment options to create a completely customized solution that meets their clients’ unique needs.
The trading tools of the solution allow advisors to rebalance and trade across all client accounts, block orders through average price accounts and accommodate conditional and good to cancel orders as well, providing flexibility to advisors who choose to manage their clients’ portfolios.
The platform was developed in collaboration with wealth management solutions provider Envestnet.
Advisor Group president and CEO of Larry Roth said that VISION2020 Wealth Management replaces its original fee-based platform and is open architecture redefined: advisors have the freedom to manage some or all of their clients’ accounts.
"Advisors have access to the investment solutions and administrative tools needed to effectively execute their plan. And the system pulls everything together in an easy, straightforward way.
The new platform integrates with VISION2020 Advisor Portal, a website designed to improve business efficiency, time management and client relationships.
Advisor Group consists of FSC Securities, Royal Alliance Associates and SagePoint Financial. These independent broker-dealers, with more than 4,800 independent financial advisors, are all wholly-owned subsidiaries of Advisor Group.
