Bank of Scotland Merchant Services, a service provided by First Data to Bank of Scotland merchant customers, completed a full rebrand in March and now operates under the new name of First Data Merchant Solutions.

The launch of the First Data Merchant Solutions brand also marks the company’s first acquiring venture in the UK, and one of just a few around the world to operate under First Data’s own name without the attachment of a banking partner brand.

First Data senior vice president Nigel Bidmead said that the launch of the new name and the building of this business is a key part of the growth plan for its acquiring business in Europe, an area of strategic importance for First Data.

The enhanced propositions from First Data Merchant Solutions are set to formally launch to UK merchants this summer.