The move sees Emirates NBD, which is the UAE’s largest provider of Visa debit cards with over one million cardholders, adopt Verified by Visa, Visa’s e-commerce security solution.
Earlier this month, Emirates NBD went live with the Verified by Visa program for its Visa debit cardholders, making it the first bank in the region to offer this security tool to both Visa debit and Visa credit cardholders.
The Verified by Visa service ensures that the person using the Visa debit or Visa credit card online is the genuine cardholder.
The function invites registered users to use a personal password to confirm their identity before the transaction is finalized, providing Visa cardholders with greater reassurance and security every time they use their credit or debit card online.
Emirates NBD head of Cards Business Siavaram R said the adoption of the Verified by Visa program is in line with Emirates NBD’s strategic vision to create a safe e-environment for its customers that will allow them the flexibility and the opportunity to make online transactions with secure and convenient technologies.
"As pioneers of the UAE banking sector, it is only fitting that Emirates NBD is the first bank in the region to offer this enhanced security service for all its cardholders while helping to promote e-commerce and further consolidate the e-marketplace offering in the region," Siavaram added.
