The new technology will give the bank better insight of its customers and market dynamics in order to deliver pricing and services to fulfill their demands.
Yapi Kredi, which operates as a subsidiary of Unicredit and manages 930 branches in Turkey, said that the technology has boosted its data collection and use, driving more informed business decisions relative to both pricing and services.
Earnix CEO David Shapiro said that the Turkish banking landscape is highly competitive and, unlike a number of other regions, banks are exploring new technologies that will help them to engage customers more effectively than their competitors.
The bank aims to emerge as a prominent financial institution in Turkey by implementing advanced methods and technologies and implementation of the Earnix technology has boosted its deposits.
