The National Association for Stock Car Auto Racing (NASCAR) Banking is the only nationwide suite of NASCAR and driver- branded personal banking products -including check cards, checks and credit cards complemented by a unique rewards program – specifically designed for race fans.
The bank also announced plans for enhancing its NASCAR RacePoints rewards program with more exclusive, behind-the-scenes access to drivers and a unique set of NASCAR experiences only available to NASCAR Banking customers.
With NASCAR Banking, fans can use their personal check card or credit card to earn points, redeemable for NASCAR officially licensed merchandise, tickets and once-in-a-lifetime experiences – such as serving as the honorary starter for the Bank of America 500 or spending time with their favorite driver.
Mike Hargrave, motorsports platform executive for Bank of America, said: The loyalty NASCAR fans have for their favorite drivers is legendary. Much of this loyalty is attributed to the accessibility of NASCAR drivers. With the enhancements that we are making to our NASCAR Banking and RacePoints programs for the upcoming season, Bank of America is creating unique opportunities for fans to get closer than ever to the sport they love.
