Initially serving customers in England and Wales, the new product is expected to offer a new choice in a market that has seen many products withdrawn during the credit crunch and subsequent recession.
The product will be supported by the launch of a brand new website which will offer an application form, product detail and helpful information on Guarantor Loans.
Central Trust and its subsidiaries have been providing financial products and service to customers, partners and staff since 1988.
The launch follows Central Trust’s announcement of their new GBP90m credit facility with The Royal Bank of Scotland (RBS) and National Australia Bank (NAB).
The UK credit product launch is seen as an exciting addition to a market that has seen a reduction in activity by the major lenders. The Bank of England has reported that high street lenders have reduced their net levels of unsecured lending by 90% since 2008.