UBS, through its wholly owned subsidiary UBS Fund Distribution (UBS FS), has introduced a new digital wealth management platform, WE.UBS, for high-net-worth clients in China.
WE.UBS marks the first digital wealth management platform in the Asia Pacific and the first digital-led wealth management platform by a global wealth manager in China.
The mobile-based WE.UBS app combines UBS’s experience in wealth management services with the latest technology capabilities.
It connects the world’s major financial centres, leveraging more than 200 investment research experts, and offers 24-hour tracking of macroeconomic trends.
Also, the digital platform integrates multiple indicators and quantitative models with in-depth analysis by experienced analysts, said the company.
UBS Asia Pacific president Edmund Koh said: “China is leading the way in wealth creation and digital transformation globally. As the world’s largest wealth manager, it is our goal to be the leading global wealth manager and the #1 digital-first wealth advisor for our targeted clients in China.”
WE.UBS is designed to provide an advanced digital service model for financial planning, based on big data and UBS Chief Investment Office (CIO) views.
The highly interactive platform allows the clients to complete the onboarding process within a few minutes and offers a one-stop service.
It provides both local and global investment solutions, dedicated investor education, along with continuous tracking of market developments.
Furthermore, WE.UBS is collaborating with various business partners and fund houses to create an ecosystem that helps clients achieve their financial objectives, said the company.
UBS FS general manager Andy Ho said: “This platform goes beyond a financial institution providing a service or a product. Our ecosystem covers the needs of clients in different aspects of their life with tiered offerings based on the client’s relationship with us. This is unique in China.”
UBS global wealth management president Iqbal Khan said: “Demand for professional wealth management services, delivered digitally, is growing exponentially in China.
“Following our launch in Shenzhen, we will focus on clients in the GBA before broadening out to other cities.”
